We here at Sub Pop HQ have made a pretty big deal about the fact that it’s been a VERY LONG 16 years since The Afghan Whigs released their last record, 1965, but I think that we should be focusing on just how surprisingly goddamn good Do to the Beast actually turned out to be. I mean, 16 years is a very long time, dust settles, cobwebs form, so Greg Dulli and company had the latitude to cash in on a glorified reunion, but they didn’t. Instead, they turned in ten songs of what would become Do to the Beast, an artistic triumph and my personal favorite ‘Whigs record to date. That’s overcoming some serious adversity (that is to say that time is the greatest adversary).
Well, a decade and a half later, you can once again find The Afghan Whigs in the ‘new release’ bin of your local independent retailer–I couldn’t be more pleased to report that.
Yesterday, thanks entirely to our friends and fellow Seattleittes the Nordstrom family, Sub Pop co-founders, Bruce Pavitt and Jonathan Poneman, were immortalized on the streets of downtown Seattle (specifically these streets: 6th and Pine) on the Nordstrom Walk of Fame–the PNW version of the Hollywood Star Walk. Jonathan Poneman articulated his surprise at receiving the honor with a traditionally Sub Pop twist saying, “I never thought that anyone would foot the bill just to have us on the street”. Well, JP, Nordstrom proved that if you spend 26 years putting out great records by great artists, doing good on local and international levels, and maintaining an unflappable sense of self deprecation, your efforts will be rewarded with your very own sidewalk square–or, more accurately, a sidewalk square that you have to share with your partner, Bruce Pavitt–which is still pretty cool, I guess.
The unveiling of the Sub Pop Walk of Fame square was followed by a short yet characteristically great performance by The Helio Sequence in Nordstrom’s display window, which, if you haven’t been by there, is currently dedicated to yours truly (Sub Pop, not me personally). If you find yourself in downtown Seattle, stop by Nordstrom’s 6th and Pine window and play with the interactive Sub Pop display, it’s really cool. As always, we’re eternally grateful to the folks at Nordstrom for showing us (and the rest of the Seattle music world) so much love over the years.
Watch Pete Nordstrom, Jonathan Poneman, and Bruce Pavitt talk into a microphone about all of this business.
The Afghan Whigs’ first full-length record in 16 years, Do to the Beast, comes out in just one week, and if you can’t wait another week, JUST ONE MORE G-D WEEK, we can completely sympathize. Thankfully, the good folks over at NPR Music have made it so you don’t have to wait another second–16 years is, in fact, long enough. Click HERE, to listen to the Do to the Beast, perhaps The Aghan Whigs best, if not most anticipated, record ever. And, I’d be doing a terrible job if I failed to mention that that’s not the only way to stream ALL of D2TB, if you pre-order the CD, LP, or digital version of the record from Sub Pop, you’ll automatically receive a link to immediately listen to the record.
One more time:
Listen to Do to the Beast via NPR Music’s First Listen here.
Pre-order Do to the Beast on CD/LP/DG here.
Today, Tuesday April 1st marks Sub Pop
Records’ 26th anniversary, and we’re celebrating by announcing our
latest endeavor, the grand opening of the new Sub Pop retail store at
Seattle-Tacoma International Airport in SeaTac, Washington!
The Sub Pop retail store will have something for everyone, featuring a variety of Sub Pop-related merchandise including music, apparel, books, special travel items, art and more. Perfect for last minute mementos or to create a tuneful travel experience. The store’s general manager, Julie Butterfield, says of the outlet, “The fine folks at the Port of Seattle and Sea-Tac International Airport are dedicated to expanding the local flavor and culture at the airport. There are already great local businesses in place and we are so excited to join the family.”
The Sub Pop retail store is scheduled to open May 1st, and will be located in the Central Terminal near the entrance to concourse C. The store will be open 365 days a year, with hours of operation from 6 a.m.- 10 p.m.
Sub Pop is proud to be a part of Sea-Tac’s award-winning Dining & Retail program, which focuses on providing the traveling public and airport employees with shops, restaurants and services that exceed their expectations for customer service, quality, variety, affordability and that reflect a Pacific Northwest sense-of-place. The program includes well-known national brand names as well as local favorites to meet a variety of needs and tastes.
Additionally, Sub Pop takes pride in its role as a member of the Pacific Northwest music community. Our vision is to help nurture and support artistic expression and creativity that we believe makes it extraordinary. The private/public partnership and effort between Sea-Tac Airport, the Seattle Music Commission, and PlayNetwork, and its comprehensive program to enhance the traveler’s experience through exposure to the diverse variety of musical artists from within the community, is on par with this vision. The program includes overhead music in common areas, a program of live artist performances in the terminal, artist- recorded overhead announcements, curated videos on terminal and baggage claim monitors, and a multi-channel web radio player available through the free airport Wi-Fi network.