Today, May 11th, 2021, marks the return of Shannon Lay with the official video for “Rare to Wake,” a gorgeous new single which is now available at all DSPs, and first material since the release of August, her acclaimed 2019 label debut.
Shannon says of “Rare to Wake”: “Change is a constant in every aspect of our experience yet sometimes it is difficult to accept. Without change we cannot become who we are meant to be and with change comes the upheaval and transformation of who we were. There is an inevitable discomfort that comes with challenging the environments, roles and identities we embody throughout our lives. Trust that part of yourself that knows you’re on the right track, even when it’s challenging. That trust and love helps to guide and reassure us as we explore new realms.
Wherever you are in your adventures let this song be a reminder to never be afraid to receive and accept the changes that beckon you to grow and evolve. Allow yourself to awaken and embrace your many destinies. When your heart feels heavy ask yourself what needs to be cleared out. That new found space will be occupied by something better, something brighter, something that lifts you up; make way.” You can watch the new video for “Rare to Wake” which was directed by Kai MacKnight by clicking here.
What people are saying about Shannon Lay’s August:
“A quiet resolve underlies the folk singer’s mesmeric Sub Pop debut, which is her sunniest and most intrepid.” - Pitchfork
“Both bracing and enticing, as she invites you into her world but doesn’t let you get too comfortable (8/10).” - Uncut
“August feels like the product of a wandering mind deliberately slipping through the cracks” ★★★★ - Mojo
“Blissful but measured, pretty but also in possession of a soothing plainness.” ★★★★ - Q
“Shannon Lay lives in the real world even as she’s fascinated with all that is not obvious to us, and she’s rarely in better form than on August.” ★★★★- All Music
“Captures the artist’s pure joy in committing her life to music… exudes warmth and love, with empowering poetry sung along to creative updates on folk tropes.” -The Line Of Best Fit
“It feels more self-assured and hopeful.” - CLASH