NEWS : FRI, APR 23, 2021 at 7:00 AM

Hannah Jadagu shares the official video for “Sundown,” a standout from What Is Going On?, her digital EP, available today worldwide from Sub Pop

What Is Going On? the five-song debut EP of bedroom pop from singer, songwriter, and producer Hannah Jadagu (pron. juh-dah-goo) is out now on all DSPs from Sub Pop.
Today, she is sharing the official video for “Sundown,” which she co-directed with her manager Ava Solomon. Hannah says of the video, “We shot this video on iPhone because we really wanted to tap into the DIY vibe of the project, especially since it’s how I made the EP.  I also wanted it to capture friendship and my teenage years. I feel this “Sundown” video really ties the whole EP together.”

“Sundown” was the first song that helped Hannah realize that music could be a way to express what she was otherwise unable to articulate. She says,“‘Sundown’ takes place when I was a junior in high school and I decided to write a song about how I was feeling at the time,” she says. “I was exhausted from schoolwork, extracurricular activities, college-prep, and overall life of being a pre-college teen. ‘Sundown’ was a way for me to express thoughts I’d kept to myself.” She continues, “Sonically, this song is layered with many different background vocals, uses of reverb, chorus and pitch shift. It’s very telling of the music I was consuming at the moment.”
Hailing from Mesquite, Texas and now residing in New York, the incredibly resourceful 18 year-old records and produces her music all through her iPhone 7. Using Garageband iOS, an iRig, microphone, and guitar, Hannah has found a process that has served her well so far in her young recording career.
Hannah released What Is Going On?’s first single “Think Too Much,” which was warmly received by outlets like Jezebel who raved,  “An immediate charmer—dreamy melodies emboldened by a neurotic interiority—and maybe the greatest song about fearing turning 23 since Blink-182’s “What’s My Age Again?” Meanwhile, Alternative Press noted it for “dreamy synths and beats” and Brooklyn Vegan called it “A catchy dose of indie/dream pop that makes good on the promise of Hannah’s Soundcloud singles.”
What people are saying about Hannah Jadagu:
“She does a great job of expressing a sense of being trapped in a loop of negative thoughts (“why does it feel like I’m digging a hole?”) while keeping the music light and breezy.” [“Think Too Much” / “20 Best Rock Songs Right Now”] - The FADER
“Jadagu’s songs have an inherently chill quality that feel almost effortless.” - Dallas Observer
“A colorful dose of sweet, soaring psych and folk seems to coalesce into its own new genre… “Think Too Much” is intimate, but feels like it was always meant to be shared not with a diary, but a full audience: Jadagu’s dazzling performance is underscored by haunting lyrics that delve into one’s inner demons, uncertainties, and self-doubts – and an ethereal, catchy chorus all about overcoming these obstacles.” - Atwood Magazine
“Will delight your ears and …will warm your heart.” [“Think Too Much”] - Closed Captioned
“The track spans just under 3 minutes long and it captures a rosy, youthful wonder. Jadagu’s dreamy vocals paired with the lo-fi instrumentation gives “Think Too Much” a light bedroom pop haze. There’s a feelgood nature to the track, especially with its jangly guitars and upbeat bounce.” [“Think Too Much”] - Abduction Radiation
“Invitingly-vernal and open-hearted…” [“Think Too Much”] - The Autumn Roses
“The near 3-minute track begins with melodic guitar strumming before light drums kick in and give the song the feeling of a great summer pop tune. As Jadagu’s soft, gorgeous voice swears “It’s all in your head,” backing vocals from a group falsetto choir bring the song’s energy to life even more. The video for “Think Too Much” was directed Cameron Livesey and features Jadagu and a group of friends wander through a city-scape of bridges, trains and streets, singing along to the positive tune.”  [“Think Too Much”] - MXDWN
“[A] brilliant letter of introduction…” [“Think Too Much”] -  Binaural
“The title track of the debut EP from 18-year-old New York-by-way-of-Texas singer/songwriter Hannah Jadagu, What is Going On? is one of the better ‘song of the summer’ candidates we’ve heard thus far in this young year. With a Strat as her weapon of choice, Jadagu coats the song’s anxious lyrics with a breezy, perfect ’n’ simple riff. Just the right touch of distortion, a catchy lead guitar hook, and warm washes of synths as background muscle? Can’t ask for much more than that.”  [“What Is Going On?”] - Guitar World
“The single features a chorus-drenched riff and phased strums reminiscent of the Beach Fossils guitar sound. The crisp packet drum sound is loaded with lo-fi tones and a tinge of hip hop. Hannah’s vocals are addictively sentimental, the melody echoed by the jovial lead guitar.” [“What Is Going On?”] - The Most Radicalist


Hannah Jadagu
What Is Going On?

1. My Bones
2. Sundown
3. Think Too Much
4. What Is Going On?
5. Bleep Bloop

Posted by Abbie Gobeli