NEWS : WED, SEP 23, 2020 at 6:58 AM

Watch Loma’s hypnotic visuals for forthcoming album title track “Don’t Shy Away” and another new single “I Fix My Gaze”

Don’t Shy Away will be out worldwide October 23rd from Sub Pop.

Loma (Emily Cross, Dan Duszynski, and Jonathan Meiburg) has delivered two new official videos from Don’t Shy Away, their forthcoming longplayer. The aerial shot for melancholic new single “Don’t Shy Away” (the title track) was filmed, directed and edited by Duszynski, while the hypnotic, introspective album opener “I Fix My Gaze” was filmed, directed, and edited by Cross.

Duszynski says of the video for “Don’t Shy Away”: “I knew I wanted a single shot with a gradual reveal to complement the slower enveloping mood of the song. The time-stopping effect draws me in without distracting from the music. I also love Jonathan and the dogs’ cameos.”

Cross offers this on “I Fix My Gaze”: “I wanted to convey the feeling of being free even within a walled-in space. Recognizing that you’re trapped, in a way, but that there is still beauty and joy to be found.”

Meiburg says: “The video for ‘Don’t Shy Away’ was pure serendipity.  So many things happen in it—the dogs, the birds, the timing—that could never be replicated, even if we tried.  And I love Emily’s vision for ‘I Fix My Gaze.’  Emily was a visual artist before she was a musician, and it comes through in everything she does.”
The Malick-esque visuals were filmed in Texas (“Don’t Shy Away”) and Arizona (“I Fix My Gaze”).

Don’t Shy Away will be available on CD/LP/CS/DL October 23rd, 2020 worldwide through Sub Pop. Preorders of Don’t Shy Away are now available from Sub Pop. LP preorders through, and select independent retailers in North America will receive the album on translucent yellow vinyl. Meanwhile, LP preorders in the U.K. and Europe through select independent retailers will receive the album on dark green vinyl.

What “The People” are saying about Loma:
“Atmospheric melodies and Cross’ otherworldly vocals blend to absorbing effect…” [Don’t Shy Away, 8/10] - Uncut
“Loma are making some gorgeous, otherworldly music.” [“Half Silences”] - Stereogum
“Cherish their return, it’s a triumph” [“Ocotillo”] -  For The Rabbits
“Cross’ vocals are heaven-sent” [“Ocotillo”] -  Beats Per Minute

Posted by Rachel White