Today, Wednesday, September 27th, DEBBY FRIDAY is sharing “let u in,” a new, drum ‘n’ bass-tinged pop single, available worldwide on all DSPs through Sub Pop. The track, recorded in Melbourne during her Australian Winter tour supporting her 2023 album GOOD LUCK, is co-produced by FRIDAY and frequent Wicca Phase Springs Eternal collaborator, Australian electronic music producer and vocalist Darcy Baylis.
 
The “let u in” single follows the release of GOOD LUCK, FRIDAY’s acclaimed Polaris Music Prize-winning, full-length debut. The album features the singles “SO HARD TO TELL,” “I GOT IT,” “WHAT A MAN,” and “HOT LOVE,” which was co-produced by FRIDAY and Graham Walsh (METZ, Holy Fuck) at Candle Recording Studio in Toronto, and mastered by Heba Kadry in New York.
 
Her international tour schedule in support of GOOD LUCK and “let u in,” resumes October 27th in Chicago at Sanctum at Thalia Hall and currently runs through December 14th in Montreal at Le Ritz. Please find a current list of confirmed dates below. 
 

Fri. Oct. 27 - Chicago, IL - Sanctum @ Thalia Hall
Fri. Nov. 03 - Manchester, UK - Homobloc @ Yes Pink Room
Sat. Nov. 04 - Brighton, UK - Mutations Festival
Tue. Nov. 07 - Oslo, NO - BLA
Wed. Nov. 08 - Copenhagen, DK - Rust
Thu. Nov. 09 - Stockholm, SE - Brooklyn Bar
Fri. Nov. 10 - London, UK - Thirdman London
Sat. Nov. 11 - London, UK - Pitchfork London (@ Roundhouse) %
Wed. Nov. 15 - Brussels, BE - Fifty Lab
Wed. Dec. 13 - Toronto, ON - Velvet Underground
Thu. Dec. 14 - Montréal, QC - Le Ritz
% w/ Yaeji, Jessy Lanza

Of her SXSW appearances, Rolling Stone raved: “Welcome to Planet Debby: If you wandered into the back room at Empire Garage and Control Room at the right moment on Thursday afternoon, you found yourself in the middle of an interstellar rave in full swing. Toronto experimental artist Debby Friday was onstage, performing a thudding electro-rap song with hints of Azealia Banks and Donna Summer… Leaping off the stage into the small crowd, she demanded that they come closer — “I need your energy!” — and kept on chanting, in a long vamp that bent space and time. It was the kind of serendipitous moment that makes SXSW one of the best places in the world to discover a new favorite.”
 
GOOD LUCK is available now worldwide from Sub Pop. LP purchases from megamart.subpop.com, Mega Mart 2, select independent stores in North America, the U.K., and E.U., and FRIDAY’s live shows will receive the limited Loser edition on metallic silver vinyl (while supplies last).
 

What people are saying about DEBBY FRIDAY:
“The Nigerian-born, Toronto-based singer and rapper Debby Friday’s ambitious, charismatic album “Good Luck” is one of my favorite debuts of the year so far…She’s a shape-shifting, swashbuckling dynamo journeying through different tempos and genres, always on a heroine’s quest for self-discovery.” “The Amplifier” - THE NEW YORK TIMES
 
“Her first full-length is sweaty and determined, eager to deliver on its teeth-chattering beats with a feverish intensity. The influences are obvious, but the ways that Debby Friday crashes those sounds together are not.” “Album of the Week” - STEREOGUM
 
“GOOD LUCK is an assured and frequently surprising debut that feels like a trip into the lascivious, eclectic wormhole of Friday’s world – and with so much to take in, and so much fun to be had, you won’t want to leave.”  8/10, CRACK
 
“There’s an extraordinary elasticity across GOOD LUCK’s masterful production that makes repeated listens not just enjoyable but irresistible.” “8/10, Album of the Week” - LOUD & QUIET
 
“[Her] most fully realized set of songs to date. The abrasion and urgency of her early EPs remains, but the 10 songs here lean more heavily toward the pulse of the club—and often a vampiric underground den at that…Friday more openly embraces pop on her debut album, but rarely does so outside the presence of the shadow and mystique her music so often casts.” “Album of the Week” - TREBLE
 
“DEBBY defies easy categorization, mixing rap, electro, post-punk, industrial, techno and more into a glitchy, bruising and bitcrushed blend that is fiery, magnetic and all her own.” [GOOD LUCK] - BROOKLYN VEGAN
 
“Imagine you walk into a club and there’s industrial playing, then the next track is house, the next cybergoth, and the next alt-pop. Maybe that would sound like sonic whiplash — but in the world of DEBBY FRIDAY, that’s all possible, and the club is bumping… The Nigeria-born-Toronto-based DJ-turned-recording-artist just released her first album with Sub Pop, GOOD LUCK, and it’s an expansive display of her influences, from heavy rock to alt-R&B. Fans of Azealia Banks, JPEGMAFIA, SZA, Yves Tumor, and even Nine Inch Nails could all find themselves at home in her world. And soon enough, with her innovation and confidence, it seems like the rest of the world will, too.” “The Rising Artists You Need To Know” - ALTERNATIVE PRESS
 
 
“On Friday’s previous EPs, 2018’s Bitchpunk and 2019’s Death Drive, she reveled in messy synth-punk exuberance. That energy is amped-up on GOOD LUCK…Packed into a succinct, live-wire 33-minutes, GOOD LUCK is testament to how effectively Friday can capture life in all its dense, unpredictable emotions.” - CHICAGO READER
 
“An explosive, pounding, relentlessly calisthenic dance-floor banger with attitude to spare. A pulsating beat flickers like a strobe light as Friday and Chris Vargas of the duo Pelada, appearing here as Uñas, trade braggadocious bilingual verses. ‘Let mama give you what you need,’ Friday shrieks before calmly assuring, ‘I got it.’” [“I GOT IT”] “The Playlist” - THE NEW YORK TIMES
 
“In contrast to the pulse-quickening tempos and noisy synths of her past music, her production is deft and graceful, with a skipping beat and cascading backing vocals. ‘Lady Friday/All you do is rеbel,’ Friday chastises herself—tough talk against a fragile, gorgeous sound.” [“SO HARD TO TELL”] “Best New Track” - PITCHFORK
 
“One of the young year’s most audacious bangers” [“SO HARD TO TELL”] - BILLBOARD
 
“Hyperpop can sometimes come off as abrasive but in the hands of Canadian singer DEBBY FRIDAY it’s soulful, even elegant.” [“SO HARD TO TELL”] - NYLON
 
“A graceful entrance into yet another territory: lush R&B”[“SO HARD TO TELL”] “Now Playing” - NPR MUSIC

DEBBY FRIDAY
GOOD LUCK
 
Tracklisting:
1. GOOD LUCK
2. SO HARD TO TELL
3. I GOT IT (feat. Uñas)
4. HOT LOVE
5. HEARTBREAKERRR
6. WHAT A MAN
7. SAFE
8. LET U DOWN
9. PLUTO BABY
10. WAKE UP