Cartel Madras both direct and star in the new video for “DRIFT,” their lifted, collaborative single with Toronto hip hop producer Dom Dias, available now on DSPs in Canada from Royal Mountain Records and the rest of the world through Sub Pop.
Cartel Madras’s Eboshi and Contra had this to say about “DRIFT,” “We teamed up with Toronto’s Dom Dias to make a sequel of sorts to ‘Goonda Gold’ - something that sounds hype, fun, and sets the tone for the new year and our upcoming new project. ‘DRIFT’ is about BIPOC women enjoying themselves and the fruits of their labor. In our music video, we wanted to show a beautiful group of creatives and artists from various backgrounds dabbling in marijuana. We also wanted to show a group of women owning the means of production. Lyrically, this song exists in the Cartel Madras Universe and follows us doing what we do best; self-referentially discussing high powered, risky, good times. ‘DRIFT’ opens 2021 for Cartel with new energy, big vibes, and ganja fuelled heat.”
“DRIFT” is Cartel Madras’s first new music of 2021, and is from their forthcoming project The Serpent and The Tiger, the third installment of the Project Goonda trilogy (which includes 2018’s Trapistan and 2019’s Age of the Goonda) due out later this year on Royal Mountain Records/Sub Pop.
What people are saying about Cartel Madras:
“They’ve got an absolutely wicked flow — think M.I.A. meets Cardi B. Hints of traditional Tamil music are sprinkled throughout.” [“Goonda Gold”] - Stereogum
“Cartel Madras are smashing barrier musically and are sure to blow your mind with their uniqueness.” [Age of the Goonda] - CLASH
“Full of raw, powerful, nonchalant energy” [“Goonda Gold”] - Gal-Dem
“Age of the Goonda is an invigorating five-track blast…More, please.” - The Wire
“Comprised of six tracks, the EP possesses layered bass lines pumped with adrenaline, a range of Indian classical instruments weaved in and hooks that stay in your brain for days.” [Age of the Goonda] - NME
“Age of the Goonda provides an electrifying burst of the duo’s live show energy in concentrated form.” - Loud & Quiet
“In pop analogy, this hip-hop duo comprising Calgary-bred, Chennai-born siblings Bhagya and Priya Ramesh is somewhat like a Tamil Pulp Fiction-meets-MIA. With a carousel of bad-ass, no-fucks-given, brown girl anthems, Cartel Madras is brought to life by two sisters who don’t shy of braggadocio (you can’t miss their stack of gold jewelry) as they spout songs about feminism, empowerment and inclusivity.” [“12 New Musicians Set to Breakthrough in 2020”] - Vogue India