NEWS : TUE, NOV 10, 2020 at 6:58 AM
Kiwi Jr. shares official video for “Cooler Returns,” the new single and title track from their forthcoming new album out January 22nd, 2021
Toronto’s Kiwi Jr. will release Cooler Returns the group’s new album and the follow up to their acclaimed debut Football Money, on CD/LP/CD/DSPs January 22nd, 2021 worldwide through Sub Pop, with the exception of Canada through the band’s Kiwi Club imprint.
Today the band is sharing the official video for “Cooler Returns,” the album’s title track and new single, which was directed by Sean Egerton Foreman (who directed Kiwi Jr’s “Gimme More” in January 2020). Singer Jeremy Gaudet comments on the video: “No one is able to play live shows, so using the latest technology we have replicated the most accurate version possible of what Kiwi Jr. shows once looked like.
Buildings burning in every direction; macabre unknowns in your friendly neighbor’s basement; undecided voters sharpening their pencils: under pressure we could call Kiwi Jr.’s Cooler Returns “timely.” But what year is it, again? On their sophomoric smash-up released world-wide by Sub Pop Records, Kiwi Jr. cycle through the recent zigs & looming zags of the new decade, squinting anew at New Year’s parties forgotten and under-investigated small town diner fires, piecing together low-stakes conspiracy theories on what’s coming down the pike in 2021. Put together like a thousand-piece puzzle, assembled in flow state through the first dull stretch of quarantine, sanitized singer shuffling to sanitized studio by streetcar, masked like it’s the kind of work where getting recognized means getting killed, Cooler Returns materializes as a sprawling survey from the first few bites of the terrible twenties, an investigative exposé of recent history buried under the headlines & ancient kings buried under parking lots.
[Photo credit: Warren Calbeck]
Not so long since their debut Football Money in archaeological time, unending gray eons later in the dog years of quaran-time, spiritually antipodean Canadians Kiwi Jr. return to disseminate this year’s annual report to the shareholders, burying the incriminating numbers in the endless appendices of a longform narrative record, a 3,000 word tract for stakeholders to pore over.
Cooler Returns - memories of Augusts past, unrepressed & transcribed fast - go down easier thanks to meaningful changes enacted in 2019’s KiwiCares Pledge: delivering on a promise to transition from Crunchy to Smooth by 2021, the caveman chug of Football Money has been steamed & pressed with the purifying air of a saloon piano - operated with bow-tie untied - and a spring green side-salad of tentatively up-tempo organ taps & freshly fluted harmonica.
A chronically detuned spin of the dial through swivel-chair distractions & WFH daydreams, an immersive ctrl-tab deluge cycling through popular listicle distractions like the unentombing of Richard III, or the deja vu destruction of the Glasgow School of Art, Kiwi Jr. sing this song to an indoor audience, crisscrossing canceled, every other prestige distraction source wrung dry, only songwriting remaining to deliver engrossing tales to the populace, just how I imagine it worked in the old days. Fixing loose ingredients into a sturdy whip, Kiwi Jr. beam in live from the 9-5, striding into 2021 with a mastered brainwave that comes equally from the back room of the record store as the penalty box. And how do we, left holding this box of deliberate entanglements, sign off to those as yet uninitiated, undecided, uncertain, unseen, absent return coordinates - Best Wishes, Warm Regards, Good Luck? Cooler Returns, Cooler Returns, C o o l e r R e t u r n s !
[North American Loser Edition]
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