NEWS : THU, SEP 17, 2020 at 8:30 AM

L7’s Smell the Magic: 30th Anniversary Edition is out tomorrow, September 18th. Now watch Donita Sparks with the Lucha VaVOOM dancers performing “Fast and Frightening”

Plus, Donita’s SiriusXM “Volume West” interview with Lyndsey Parker airs tomorrow 5pmPT.

“power-packed” - SPIN
“this is how your rock should be rolled.” [9/10] - Classic Rock
“After thirty years, this is an album that remains as relevant as ever, and now sounds just as well as it did when it influenced a generation” The Big Takeover
“has only become more potent with age.” - Irish News

On Friday, September 18th, Sub Pop will release L7’s Smell the Magic: 30th Anniversary Edition, the classic second album from these rock and roll grunge pioneers.
This 30th-anniversary edition includes all 9 songs from the seminal record, remastered and together on vinyl for the first time ever! A multitude of rock music scenes populated the expanse of Los Angeles in 1989: hardcore punk, industrial goth, roots rock, and Sunset Strip hair metal, to name a few. L7 fit into none of them, creating their own unique blend of punk and hard, hooky rock loaded with humor and cultural commentary. Originally released in 1990, Smell the Magic is a landmark of ’90s feminist rock.

Earlier this month, L7’s singer and guitarist Donita Sparks recorded brand new vocals for a feisty performance of “Fast and Frightening” as part of KCRW’s Summer Series, 2020. The video stars Donita Sparks and the Lucha VaVOOM dancers who are seen shimmying on the streets of Los Angeles during a pandemic and pandemonium ensues!

Additionally, Sparks sat for an interview with Lyndsey Parker for Sirius XM’s Volume West show, which airs tomorrow, Friday, September 18th at 5pmPT.

Smell the Magic: 30th Anniversary Edition is now available for purchase from Sub Pop. LP purchased through and select retailers in North America will receive the limited Loser edition on clear with high melt orange, blue, and gray vinyl while supplies last. Meanwhile pre-orders  through select retailers in the UK and Europe will receive the Loser edition on neon orange vinyl.

[L7 Photo Credit: Charles Peterson]

Posted by Rachel White