NEWS : MON, JUL 11, 2016 at 8:30 AM
Mass Gothic Shares “Nice Night” Official Video via Stereogum + East Coast Tour Dates w/Kyle Craft
Mass Gothic’s official video for “Nice Night” - a standout track from their acclaimed self-titled album - premiered this morning via the fine folks at Stereogum. The stark new visual stars band members Noel Heroux and Jessica Zambri, and was shot in a single take over an evening in June by returning director Addison Post (“Every Night You’ve Got To Save Me”).
Stereogum had this to say, “The self-titled release is a delightfully genre-hopping collection of songs that range from Kraftwerk-esque synth meditations (“Territory”) to exuberantly bright indie-pop (“Every Night You’ve Got To Save Me“). Lead single “Nice Night,” however, always felt like the most fitting of Heroux’s stylistic costumes — a simultaneously sludgy-yet-shimmering reflection that finds him first singing, then later shouting about depression as an avalanche of distortion arrives to bury him. In the new Addison Post-directed video for “Nice Night”…Heroux sits in the center of a white backdrop dispassionately mouthing along to his song as Zambri accompanies him on the bass. Post also helmed the clip for “Every Night You’ve Got To Save Me,” which captured too the pair’s innate chemistry, one that’s immediately apparent here even as they rarely catch one another’s eye. It’s a simple visual, but it’s one that lets the power of Heroux’s words come across undistracted (see premiere July 11th).”
Mass Gothic’s summer tour schedule begins later this week, with a show at San Francisco’s California Academy of Sciences on July 14th. The group will also hit the road with labelmate Kyle Craft for a short east coast tour, which begins August 9th in Montreal at La Vitrola and ends August 13th in Philadelphia at Boot & Saddle. (Complete tour dates below.)
Mass Gothic is available now, everywhere fine musical recordings are sold [buy link].
Jul. 14 - San Francisco, CA - California Academy of Sciences
Aug. 09 - Montreal, QC - La Vitrola*
Aug. 10 - Allston, MA - Great Scott*
Aug. 11 - New York, NY - Mercury Lounge*
Aug. 12 - Washington, DC - DC9*
Aug. 13 - Philadelphia, PA - Boot & Saddle*
* w/ Kyle Craft