WED, APR 20, 2011 at 5:40 AM

New Sub Pop Hoodies!


Behold, yet another iteration of a wearable Sub Pop logo. Let us basque in its classic-yet-comfortable glow. (Basking). Okay, now that that’s done, let me explain to you, the reader, the deal with this sweatshirt. It’s printed on American Apparel’s 50/50 poly-cotton hoodies. The logo will fade after washing. It was designed specifically to do so for a worn-in look (we’ve included a before/after washing photo for your reference. Fading will vary by washer). As we presume you presume, we’re all about aesthetics here at Sub Pop.

Posted by Sam Sawyer