MON, FEB 5, 2007 at 4:48 AM

The many faces of Loney, Dear


The new Loney, Dear record, Loney, Noir is Sub Pop’s first release with Swedish multi-instrumentalist and home-recording phenom Emil Svanängen.

As such, it’s also our first opportunity to provide Emil with the top-notch production services and quality control for which we are, in certain circles, occasionally somewhat well-known. And so, we present you, dear consumer, with the two versions of Loney, Noir you may be confronted with when you (we fervently hope) attempt to purchase this record. They are quite similar, these two versions of this album’s cover, in that they feature the same text, but the images are quite distinct (as you will, no doubt, notice). The actual cover of the record can be seen here, and what we’re calling the “variant” cover can b seen there on the left. They’re both pretty nice.

We bring this to your attention now, solely to forewarn you that THESE ARE TWO COVERS FOR THE EXACT SAME RECORD. You have only to flip the accompanying booklet around (as we did) to create these different covers. And though we strongly recommend that you buy one copy, in whatever format you prefer, there is likely no need to buy two simply to have both covers. (Of course, thoughtful gift-givers may very well have need of 2 or 3 or even a dozen copies, and we certainly don’t mean to discourage that practice…)

And, while our production processes may bear some scrutiny, the actual Loney, Dear album, Loney, Noir, remains its faultless, scintillating self. Just listen to the song I Am John, if you don’t believe me.

Posted by Chris Jacobs