NEWS : FRI, MAY 21, 2021 at 6:00 AM
Listen to CHAI’s New Album, WINK, out today on Sub Pop and Watch the New Video for “IN PINK” (feat. MNDSGN)
Japanese quartet CHAI’s new album, WINK, is out today on Sub Pop. In conjunction with its release, they present a new video for one of its tracks, “IN PINK” (feat. Mndsgn). “IN PINK” is in line with a previously released string of fun singles and aesthetically pleasing videos, and is no exception to CHAI’s vibrant sound and visuals. Filled with grooving synth and bass, it champions the affecting and exciting songwriting seen across WINK. The accompanying video, directed by Hideto Hotta, takes the song’s title quite literally, as CHAI appears in various places around Japan while dressed in the color themselves.
CHAI elaborates: “Each and everyone of us has our own color, and each of those colors possess their own kind of power! PINK is a strong yet gentle color, one that has the ability to make any and everyone shine! No matter who or how old you are! CHAI will continue to move forward, alongside the limitless color PINK! It’s that type of song! Enjoy it 〜♡”
WATCH/LISTEN/SHARE
WATCH THE “NOBODY KNOWS WE’RE FUN” VIDEO
WATCH THE “MAYBE CHOCOLATE CHIPS” (FEAT. RIC WILSON) VIDEO
WATCH THE “DONUTS MIND IF I DO” VIDEO
WATCH THE “PLASTIC LOVE” VIDEO
PRAISE FOR CHAI
“On ‘Wink,’ the scrappiness of Chai’s early records is peeled back to reveal a dreamier collection of melodies” - New York Times
“They traded in their maximalist pop for a more groove-friendly sound, inverting the CHAI formula to great effect.” - The New Yorker
“Delving into everything from twilight ballads to hyperactive chiptune, third album WINK explodes the idea that CHAI have any genre limitations, proving the four-piece can glide between styles off the strength of their songwriting” - Pitchfork
“challenging your expectations is a key tenet of this band.” - NPR Music
“this is the year CHAI breaks through like never before.” - Complex
“Totally original, completely unselfconscious and wonderfully catchy, WINK is one of those rare albums that you can throw on anytime and let it guide you on the journey it has laid out before you.” - Exclaim
CHAI Online:
https://twitter.com/CHAIofficialJPN
https://www.instagram.com/chaiofficialjpn/