[Photo Credit: Kodai Ikemitsu]
Today, Japanese quartet CHAI are thrilled to announce their signing to Sub Pop. In celebration, they announce a new digital single and official video for “Donuts Mind If I Do” which is available digitally today.
“Donuts Mind If I Do” is lush with layered vocals and dreamy, laidback instrumentation. The track is mellow until the twins’ voices join together and its synth swells as they proclaim “Keep going on!” CHAI says: “When you’re feeling vigorous, when you’re feeling sick, You like what you like! No changing that! Even if what I like is as simple as a donut <3. It’s this type of song!”
The accompanying video, directed by Hideto Hotta, shows CHAI sitting on a grassy hill, enjoying colorful donuts. Later, they appear as older versions of themselves. “In order for various concepts of society, societal structures to have been built up and exist today, there had to be changes to those concepts, to those structures in every era to continue to lead to the next society…with that said, in this music video we explore the CHAI you know today, and then CHAI as elderly women,” explains Hotta. “On an all-white table cloth, eating donuts, sits CHAI. They can even sip on the tea in the teapot if they’d like! Ultimately time passes, and the elderly CHAI is still there, enjoying their last supper in the middle of the meadow, white-table cloth and all eating their donuts. CHAI changes physically, but one thing that does stand still is them living in their truth. If finding true happiness is one of the goals the human race is constantly in search of, then conveying this in this visual, spreading what happiness means to CHAI, to me, is something I feel is important in us living in our truths.”
The song is from CHAI’s forthcoming “Donuts Mind If I Do” b/w “Plastic Love” double A-side single. The second track, “Plastic Love,” will be available on all DSPs from Sub Pop on November 6th.
Both songs will also be released together as a limited edition 7”, which is available to pre-order now from Bandcamp (on either orange or turquoise colored vinyl), and Sub Pop Mega Mart (on lime green vinyl). All three options will be available while supplies last. The “Donuts Mind If I Do” b/w “Plastic Love” 7” single will be available worldwide from Sub Pop (excl. Japan and Asia) with an estimated ship date in late November.
[Photo Credit: Kodai Ikemitsu]
CHAI is a revolutionary four-piece, made up of miracle twins Mana and Kana, and the impeccable rhythm section of Yuuki and Yuna. Combining their powerhouse musical prowess with “pinkish punk” sensibilities, CHAI has managed to create a huge splash in the music scene in their homeland, Japan, and abroad. Now ready to build on their infectious sound and musical accolades, CHAI is gearing up with their new label to release even more new music into the world.
PRAISE FOR CHAI AND PUNK
“PUNK leans hard into CHAI’s gift for spiky, wiry aggression, but the group never abandons its sense of playfulness and light” - NPR Music
“terrifically over the top.” - Pitchfork, Best New Music
“Their songs shapeshift, ping-ponging from one idea to the next with dizzying speed, leaving you no choice but to hang on for dear life and go along for the ride.”- Stereogum, Album Of The Week
“they’re determined to redefine your idea of ‘kawaii,’ and, in the process, there’s no way you won’t become addicted.” - Nylon
“PUNK is a huge step forward for CHAI, and easily one of the best albums of the year.” - Exclaim!
“Packed with gum-snapping cheerleader attitude and space disco grooves, it’s a potent distillation of serotonin that offers countless surprises across its thirty-minute runtime.” - The FADER
“Bursting with fun, expanded musicianship, and boundless energy, this is one sophomore record that couldn’t exist more in the now.” - The 405
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