Marika Hackman unveils the video for latest single “the one,” directed by Louis Bhose (Michael Kiwanuka, Lewis Capaldi, Loyle Carner). “the one” is the second single from Marika’s forthcoming third album Any Human Friend, out August 9th from Sub Pop in North and South America and AMF Records for the rest of the world. 
 
Marika says of “the one” it “is probably the poppiest song I’ve ever written. I loved the idea of inhabiting this ridiculous arrogant rock star character who has totally fucked their career by writing too many sad songs.” The video for “the one” sees Marika’s rock star alter-ego come to life within a photocopier. By the end of the video, Marika is repulsed by the augmented reality she has created, she takes a baseball bat to it and destroys it forever. 
 
Director Louis Bhose reflects on the process of the video’s conception:
 
Marika: “I want to do a performance vid in a photocopier, where the imagined rockstar in me performs with gusto as the mediocre, let-down version of me watches.” 
Hack Video Director: “Say no more.”
 
Displaying an unapologetic attitude and a more liberated sound than ever before, “the one” has been co-produced by David Wrench (Frank Ocean, The xx, Let’s Eat Grandma) and Marika herself. “the one” shows why Marika is fast turning herself into one of the most exciting songwriters of her time. Layered synthesizers make this the album’s most unexpected musical turn, alongside Marika’s signature new wave guitar fretwork and Blondie style delivery, she’s never sounded as widescreen.

Marika Hackman Tour Dates

Having recently teased new music at the BBC 6 Music Festival, The Great Escape, All Points East, and Field Day, Marika is gearing up for an exciting year of touring. Tickets for headline tour dates available from marikahackman.com.
 
Aug.15 - Beacon Breacons, UK - Green Man Festival
Sep. 21 - Bristol, UK - Thekla
Sep. 23 - Glasgow, UK - Oran Mor
Sep. 24 - Leeds, UK - Brudenell Social Club
Sep. 25 - Manchester, UK - Band On The Wall 
Sep. 26 - London, UK - Islington Assembly Hall
Oct. 11 - Atlanta, GA - The Earl
Oct. 12 - Durham, NC - The Pinhook
Oct. 13 - Washington, DC - U Street Music Hall
Oct. 14 - Philadelphia, PA - Boot & Saddle
Oct. 15 - Brooklyn, NY - Elsewhere
Oct. 18 - Allston, MA - Great Scott
Oct. 19 - Portland, ME - Port City Music Hall
Oct. 20 - Montréal, QC - Bar Le ‘Ritz’ P.D.B.
Oct. 21 - Toronto, ON- The Legendary Horseshoe Tavern
Oct. 23 - Columbus, OH - Ace of Cups
Oct. 24 - Ann Arbor, MI - Blind Pig
Oct. 25 - Chicago, IL- Sleeping Village
Oct. 26 - Milwaukee, WI - Back Room at Colectivo Coffee
Oct. 28 - Minneapolis, MN - 7th St. Entry
Nov. 01 - Seattle, WA - Neumos
Nov. 04 - Oakland, CA - Starline Social Club
Nov. 06 - West Hollywood, CA - The Roxy Theatre

Any Human Friend

Any Human Friend was co-produced by David Wrench (Frank Ocean, The xx, Let’s Eat Grandma) and Marika herself, and shows off a sharper and more liberated sound than ever before. Now available for preorder from Sub Pop: LP preorders through megamart.subpop.com and select independent retailers in North America will receive the limited Loser edition on Salmon-colored vinyl (while supplies last). There will also be a new t-shirt design available.

Cover art photography by Joost Vandebrug, inspired by Rineke Dijkstra. Read more about it here.