I’ve spent several hours sifting through my notes, photos, and pickled memories of this years’ conference, trying to distill them into a few (somewhat) coherent posts and I’m beginning to realize that I’m a bit overwhelmed. For those of us involved in both the music and interactive side of things (which, at this point, should be everyone involved with music, but that’s another rant ) south by southwest is nothing if not really, really long. I arrived in Austin on a Thursday night and didn’t get home ’til late the following Friday. And there were still 2 days of music left that I skipped out on.
Since I spent so much time there this year (and since my note taking got less and less diligent as the week wore on), I’m just going to post a mish-mash of semi-chronological, semi-thematic notes. I hope that they make some sense to someone, somewhere.
A few short observations from the first few days of Interactive:
- Interactive keeps growing and growing — while it wasn’t too big this year, it was definitely straining a bit under its size. Wifi in the convention center was a challenge and some of the talks were in strange, faraway corners of the convention center.
- The conference still manages to attract really smart and fun people, in any case. The pleasure of getting to meet so many of them definitely outweighed any and all of the hassles.
- I didn’t really have any trouble getting in to Las Manitas, so maybe all those people weren’t quite as smart as I thought. (My delicious vegetarian tamal is featured above…)
- Speaking of delicious: SXSW ripped off the This Delicious cover in their marketing materials!
- Maybe I just got lucky with the talks that I chose (or I’m old?) but the business track seemed better to me than the technical talks this year.
- Under the pretense “automating admissions and preventing counterfeiting” they had RFID chips in the wristbands and badges this year. Creepy.
- Bruce Sterling’s rant was great.
March is full of all sorts of things. There’s St. Patricks Day, of course, and the beginning of spring, amongst ‘em. And, after the unusually harsh and seemingly unending winter we weather-pussies here in the Northwest have endured, we’ll seize any opportunity to drink green beer.
Speaking of opportunities to drink anything and everything, for days on end, and to have the same conversation 4,000 times in 4 days…
Sub Pop will be heading to the lovely shire that is Austin, Texas to unleash our beasts (er, bands) on an entirely unsuspecting public. Actually, this public will most likely be fairly unsurprised as we are planning this trip to coincide with the 2007 SXSW Music Conference and they put our name in the schedule and all. Come check out our showcase at Emo’s IV Lounge (at 601 Red River) on Wednesday March 14th featuring…
Oxford Collapse (11:30pm)
Loney, dear (10:30pm)
Tiny Vipers (9:30pm)
And then, the band Maps & Atlases, who are not actually on the label, but who several people here think quite a great deal of, will be playing at 8:30.
We tried and sadly seemed to have failed to convince this guy to attend the show. Should still be a whole lot of fun though!
Also in March, from what we hope is one of your top 8 or so favorite medium-sized record labels in the 98121 zip code… A new Low record! On March 20th, we’ll be releasing Drums and Guns, the phenomenal new Low album. You can check out the song Breaker from Drums and Guns here. The album is available for pre-order now. And, if you order this record before March 20th (and because, when it comes right down to it, we’re pretty solid people), we will include a 7" vinyl single of Hatchet (Optimimi Version) b/w Breaker (Dub Plate) for FREE! These are totally different, completely re-worked versions of the songs found on the album. Plus, they’re good!
I’ll be in Austin next week representing Sub Pop at SXSW Interactive. If you’re a clever designer, a rubyist or are simply passionate about music (and are planning on actually being at the festival)— let’s talk! Just leave a comment or email me at webmaster.
PS – Anyone know if there is a schedule online iCal or vCal format? I’m not really interested in adding my the events one-by-one. Am I just missing an obvious link somewhere? It wouldn’t be the first time.