Knowing our propensity for forever loudly promoting about ourselves, you are likely all too aware that we’ve temporarily opened a very physical, offline, Sub Pop Mega Mart in Seattle, WA. The purpose of this very tangible, not at all online business arm of the Sub Pop empire is twofold: Fold 1) To sell you the things we sell; Fold 2) To promote the fact that we are celebrating 25 (consecutive!) years of business with a FREE festival we’re calling The Sub Pop Silver Jubilee taking place in Georgetown on July 13th in the very same Seattle neighborhood as the temporary Mega Mart.
We thought it best create an entirely new crop of Sub Pop gear to make available because, how many Loser t-shirts can we ask any one person own (the answer to that seemingly rhetorical question is two: here and here)? We asked our merch department to get to work, and what they came back with was an inspired group of new Sub Pop merchandise ripe and ready for commerce. We now have baseball hat options, Sub Pop 45 adapters, sharp lapel pins, key concierges, Loser sunglasses, button packs, and a dynamic mug duo mug set. It’s all a little overwhelming given that we haven’t expanded our Sub Pop merchandise offerings much in the past decade or so, so please pardon us if we’re overly exuberant about all of this new, and must-have (for us Sub Pop employees, at least) stuff.
In addition to the recently mentioned things we’re now selling online, we have other new offerings that are currently only at the temporary Mega Mart in Georgetown that we are either keeping exclusive there until after the Silver Jubilee on July 13th, or are too cumbersome to ship to you safely if sold online. So, if you’re in Seattle and you want to check out all of these new Sub Pop wares in person, head down to Georgetown and pop in—say hi to Tim, our shopkeep, pick up some relatively rare Sub Pop vinyl, and check out all of the new stuff. We’re open Thursday-Saturday 12-8, and Sunday 12-6.
If you’re not able to visit the Mega Mart in person, take a virtual look at these fine new Sub Pop, uh, things.
You only turn 25 once and thanks to the thousands of wonderful people who turned out to the Sub Pop Silver Jubilee yesterday in Seattle, we did it right. Music was played, food truck food was consumed, beers and sangria downed, and it all added up to one of the most memorable experiences in Sub Pop history. We’re a very lucky record label to have fans like y’all. Thank you.
Here are a few highlights lifted from Instagram photos tagged #SilverJubilee. Thank you to everyone who shared their highlights on the online social stuff.
In very remarkable news, Sub Pop artists, Mudhoney, J Mascis (J’s flight was unfortunately delayed and he will not be able to perform today) and Sera Cahoone are playing ON TOP of Seattle’s iconic Space Needle tomorrow, July 11th accompanying a remote broadcast by our dear friends at KEXP. From 12-5:30PM tomorrow, KEXP DJs John Richards and Kevin Cole will broadcast live from the Space Needle’s observation deck, jamming some Sub Pop tunes and generally kicking off the Sub Pop Silver Jubilee weekend with the rare sort of aplomb that posting up for the day on top of the Space Needle can bring.
The entire event will culminate in the first-ever live music performances from atop the Space Needle featuring solo sets from J Mascis and Sera Cahoone, and a fully plugged-in performance from Mudhoney. You will be able to live-stream video and audio from the broadcast via KEXP.orgall day tomorrowTODAY!
There will also be interview highlights from label founder Bruce Pavitt, Soundgarden’s Kim Thayil, photographer Charles Peterson, and legendary producer Jack Endino. Also, I’m told that there will be surprises.
The FREE Sub Pop Silver Jubilee Schedule:
Saturday, July 13th; Georgetown, Seattle, WA, USA
12th Avenue S and S Bailey
9am to noon – Yagya Opening Blessing
Sub Stage (at S. Homer Street)
8:30 pm – Built to Spill
7:15 pm – Mudhoney
6:00 pm – J Mascis
5:00 pm – METZ
3:45 pm – Pissed Jeans
2:30 pm – King Tuff
1:30 pm – Shearwater
(Beer Garden opens at noon)
Pop Stage (at S. Vale St.)
7:45 pm – Father John Misty
6:30 pm – Greg Dulli
5:20 pm – Shabazz Palaces
4:10 pm – The Baptist Generals
3:00 pm – clipping.
Elysian Stage (at the S. Lucile St. overpass)
7:30 pm – TBA
6:15 pm – Chad VanGaalen
5:00 pm – The Catheters
4:00 pm – Brothers of the Sonic Cloth (this is TAD’s new band)
3:00 pm – Jack Endino’s Earthworm
2:00 pm – The Tom Price Desert Classic (Tom Price was in the legendary U-Men)
1:00 pm – David Buhler (The mind behind Loser Pale Ale and partner at Elysian Brewing)
(Beer Garden open at noon)
The Mix: The Hardly Art Sideshow Jubilee
(at 6006 12th Ave. S.)
12:30 am – TBA
11:30 pm – Deep Time
10:30 pm – Protomartyr
9:30 pm – Hausu
We are just a few very short days away from the Sub Pop Silver Jubilee, a self-congratulatory 25th Anniversary music festival in which we, Sub Pop Records, showcase of live performances from a dynasty-spanning group of artists either on, or associated with Sub Pop and invite anyone and everyone to attend free of charge. But taking over the entirety of a major metropolitan neighborhood for a full day is exceedingly difficult and costly, and we couldn’t have done it on our own. We enlisted the help of A LOT of friends, to which we are endlessly grateful. We also received crucial support from several businesses who have been great partners and friends throughout the entire process of putting together this festival. We couldn’t have done this without the massive help from the fine people at Nordstrom, Uber, Jones Soda Co., Seattle Metropolitan Credit Union, and Red Bull Sound Select. Thank you all from the bottom of our grateful hearts.
The Sub Pop Silver Jubilee is on July 13th—just a few short days away—so let’s talk transportation. We don’t care how you get here, as long as you do, but you should consider your options. You could bike, walk, bus, or drive. Georgetown is one of Seattle’s more isolated neighborhoods, so it certainly presents a few challenges in getting there via bike or by walking, and parking will be limited and no doubt tedious (when is parking in Seattle not tedious?). We’re working with the amazing car service, Uber, who are, rather unbelievably, providing free rides(!) to people who are attending the Silver Jubilee. Kind of astounding, no?
Uber makes it super easy to get around Seattle with just the tap of an app. From hybrids with UBERx to towncars from Uber BLACK, there is no need to tip and no exchange of cash or card is necessary. *All you have to do is download the app and enter the promo code SPSJ for your 1st ride FREE in Seattle up to $50! Already an Uber user? Use the promo code SPSJ50 for 50% off to and from the no doubt best-festival-ever Sub Pop Silver Jubilee."
Once again, here are the steps to get a free ride from Uber.
This upcoming Friday, June 28th from 5-8pm, we have an exciting proposition for you relating to the official, “Big, Hard Launch Event” for the actual, physical, Sub Pop Mega Mart. If you’re precious about your Friday evenings, then you’re likely wondering to yourself, “Why all the hubbub, Sub Pop?!”, GOODQUESTION! Here’s why all the hubbub: Troy & Sharlese from our beloved KEXP radio station will be on hand DJ’ing the event; Top Pot is providing free, Friday night donuts; there could very well be free beverages; limited-edition SP merch currently only available at the Mega Mart is for sale; and some rare, out-of-print Sub Pop vinyl will be available, too. One thing is certain: it will be very fun. Also, free.
This temple of commerce is temporarily available to you, the Seattle-based music connoisseur, until July 21st.