Today, Sub Pop welcomes NYC-based multidisciplinary artist Lex Walton to the label, releasing her music worldwide in 2026 and beyond.
 
In celebration of today’s announcement, she is releasing her unwavering and iconoclastic seven-song label debut, ULTIMATE LOVE FOREVER, which is out now on all streaming platforms from Sub Pop. Watch the blaring, absurdist official video for the record highlight, “Hipster Runoff,”  directed by and starring Lex.
 
Lex says of the video, “In this video I tried to capture the lifespan of the blogosphere buzzband aughts-rocker with all of its triumphs and valleys and particular cruelties, culminating in the natural gasps of dextrorotatory histrionics when irony fails, and one is faced with the possibility of fading into obscurity forever. Starring yours truly as The Hipster Runoff, of course.”

All songs on ULTIMATE LOVE FOREVER were written by Lex Walton, produced by Lex and Dan Boeckner, recorded, mixed, and mastered by Ben Greenberg at Thump and Circular Ruin in Williamsburg, with assistant engineer Alice Cohen.
 
ULTIMATE LOVE FOREVER features guest appearances from Boeckner (Wolf Parade, Handsome Furs), Emerson Borakove, Alice Cohen, Brendan Dunphy, Emily Green (Geese), Greenberg (Uniform, The Men), Scotty Malcolm, Sarah Neufeld (Arcade Fire), and Sam Revaz (Geese)

 
Lex Walton (née Alex) is an American songwriter, actress, prose poet, and filmmaker whose work is defined by an unflinching confessionality and live performances by ecstatic masochism and flailing. In addition to her catalog of a dozen or so mostly home-recorded albums, EPs and singles, she has also recorded collaborations with Devi McCallion (Black Dresses, Girls Rituals), Geese, and Ezra Furman, written the pop music manifesto The Sound Rocker’s Prayer, and starred as lead character “Circle” in Louise Weard’s five-hour epic film Castration Movie Anthology II: The Best Of Both Worlds.
 
PASTE says of her song “I Wish I Was An M80”: “Walton’s wiggly, anxious power pop wades through pages of dead links and forum threads to get to its incendiary hooks … anachronistic collage of Edwardian portrait artists, country greats, and noise rock heroes…a roadside altar …With its lo-fi hissing and tongue-twisting one-liners....” The Quietus offers this: “For fans of early Jonathan Richman, NYC gutter punks Dollhouse, or staring at the fluorescent lights of the Walgreens ceiling on your third day withdrawing from psych meds, barely able to parse the words ‘Medicaid coverage has lapsed’ as a pharmacist misgenders you. And also, later Jonathan Richman.”
 
ULTIMATE LOVE FOREVER will also be available on CD/LP on Friday, November 20th from Sub Pop. LP preorders in North America from megamart.subpop.com, in the EU/UK from Mega Mart Europe, and your local record store will receive the limited Loser edition on “Opaque Blue” vinyl (all vinyl colors while supplies last).
 
Lex will host a Bandcamp listening party later today, at noon PST/3 pm EST. She will also support Wolf Parade’s show in Seattle on Sunday, November 29th. Additional live dates coming soon. 
 
Read more about Lex Walton here.

The CD & Limited Loser Edition LP formats