Sub Pop


MON, OCT 29, 2007 at 8:55 AM

CSS is what we are trying to show you about

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Have you seen this new iPod Touch commercial?? We’re pretty sure a couple of you have, since it aired during last night’s broadcast of something people have been referring to as “The World Series.”

Anyway, the real big news here is that this new iPod commercial features the song “Music is My Hot, Hot Sex” by none other than our weird Brazilian friends CSS! I know, right?!

And, the story behind this whole thing is a little crazy.

Apparently, a guy in the UK by the name of Nick Haley, inspired by the line “Music is where I want you to touch,” in the aforementioned CSS song “Music Is My Hot, Hot Sex,” from their excellent album Cansei de Ser Sexy, made his own advertisement for this new iPod Touch gizmo and posted it on YouTube. The people at Apple (or, presumably, the people at Apple’s people) caught wind of this and emailed young Nick, who is a first-year student at the University of Leeds, with some variation on, “We know what you’ve done and want to speak with you about it.” We like to imagine Nick’s reaction to this email as being something like when George Burns first starts talking to John Denver in the 1977 blockbuster Oh, God! Long story arguably somewhat shorter: Nick and Apple worked it out, tightened up the ad, and, viola, CSS is in an iPod Touch commercial.

CSS is our king-sized bed, MF’ers.

Nick Haley’s original video is here
The final iPod Touch ad is here.

Note to other potential advertisers: the CSS track “Fuckoff Is Not the Only Thing You Have to Show” is still available!


Posted by Chris Jacobs