We have recently decided to steal the very good idea of some other fine record labels and begin offering free mp3 downloads of albums purchased on vinyl. Actually, we decided to steal this idea a long time ago, but we are evidently very slow and are only now doing so. When we first heard that the clever folks at Merge Records (what? a year or so ago?) were doing this, we were immediately struck with what a great idea it is. And so, starting with The Shins’ Wincing the Night Away, we will be doing the same!

Here’s the deal:
Starting with our first release in 2007 (the aforementioned Shins record) and continuing on until such time as we lose interest or forget, if/when you buy a Sub Pop release in the vinyl format, you will find a coupon enclosed. And on this coupon will be instructions, a url and a unique code for you to download the mp3s for the album you’ve purchased.

Pretty simple.
The idea here is that people who buy records on vinyl should be afforded the same access to the digital files as those who buy records on CD, without having to consult some audiophile/computer expert/person working at Radio Shack. Those people sometimes have really bad attitudes.

Please note that these coupons, and their associated access to free mp3s, will not magically (or otherwise) appear in albums released before January of 2007.