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Jonathan Poneman Sometimes gets the Blues - L Swain

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Oh man, oh man have I got a treat for you guys this week! That’s right, ladies and germs—this week’s People Who Work Here has scored an interview with the Big Cheese, the Head Honcho, the Captain of the SS Sub Pop—Jonathan Poneman himself! Jonathan is an elusive creature who darts in and out of the office at odd hours, travels to work via handsome cab, and lives in an underground bunker on his own private island. Okay, I lied about all of that, but I would describe Poneman as a mysterious and highly intelligent dude. JP has a couple of Boston Terriers, he doesn’t eat meat, he goes to lots of rock shows, and as far as I can tell, he doesn’t do drugs anymore even if he does threaten to treat us all to some of Bruce Pavitt’s homemade PCP from time to time. Let’s meet Jonathan!

L: You still into this for this week?
J: Hell, yeah. It’s like the therapist’s couch. I’ve noted how people in the office seem elevated after laying their burdens down during these sessions. I, for one, have deep, ugly secrets that have been gnawing at me for years… [I should really start upping my rates. –ed.]
L: Tell me about Jonathan Poneman age 13-18. What were you into? What was you home life like? What did you want to be?
J: I was a nice kid. My first job at age 13 was pumping gas at Rick Lawrence’s Gulf station in Toledo, Ohio. I sold a tiny bit of drugs on the side. [Once a businessman, always a businessman. –ed.] I remember going swimming at Centennial Quarry after smoking a joint of angel dust with my buddies. I thought that I had miraculously grown gills! That was an idyllic summer. By the time I was 18, I was pumping gas at Gary McDonald’s service station in Bellingham, Washington. I soon moved on to cleaning up the parking lot at the late, great Samish Drive-In Theatre. It was all meaningful preparation for my present duties here at Sub Pop!
L: When did you move to Seattle? Why did you come out here and what was it like then?
J: I moved to Seattle 28 years ago at the age of 19. My then-girlfriend had broken up with me because she was through with dating teenagers. (She had just turned 21.) [Yeah well look who’s laughing now! –ed.] I moved down from Bellingham and secured a one bedroom apartment on the south side of Queen Anne Hill…$210.00 a month. I worked for a company called Textured Yarn Arts. We used butane lighters to fuse together huge spools of synthetic yarn. Very technical. And some serious huffing! Seattle was smaller and far more charming then. But I actually prefer Seattle now. I prefer it if for no other reason than it is “now”. Nostalgia is a waste of time—unless one is trafficking in Grunge for aging X-ers. Then it—nostalgia—is a meaningful diversion. [Also known around the office as a “cash cow” –ed.]
L: How old were you when Sub Pop became super famous? Did that notoriety change you in any fundamental way?
J: Super fame changed fundamentally. From my perspective, Sub Pop was already “super famous” before I even got involved. Bruce put out cassettes, the Sub Pop 100 compilation album and “Dry As A Bone” before I came knocking, hat-in-hand. He was already a media magnate and I was just another morose dirtbag with a crummy band. Frankly, I feel like I’ve been the luckiest person in the world. Getting to work with and be around what’s happened musically in this city over the years has been a gift that keeps on giving. Kind of like an open chancre sore!
L: You travel a lot-what’s your favorite place and why?
J: First, listen to my concept: I think old cities in the High Plains, Midwest and the North Central states are where it’s at. Great, forgotten art museums, ghostly, dilapidated-yet-still-majestic neighborhoods and easy on the wallet. Why I like it so much that I’ve decided to move the company to Saginaw, Michigan. Get packing…
L: What do you think you will be doing in the next five years?
J: Introducing Grunge to my buddie’s grandkids. From dust to “Dust”.
L: What’s your favorite food?
J: Pet. Besides that—hmmmm. Is Nardil a food group? [I googled it so you don’t have to! -ed.]
L: Please tell me the secret to your success.
J: Surrounding myself with the most lovable, smart and talented people that a person can hope to know. [Aw shucks. –ed.]
L: What’s the worst thing that ever happened to you?
J: Ah, the questions have gotten serious. Hmmmm. Losing my father and nearly losing Sub Pop during a two week period in 1997. Kurt Cobain’s death was super hard. It’s not like I was close to him in the years leading up his death. But it was a transformative event that hit me hard. Very profoundly. Largely because it was so traumatizing to our community. I contrast it to Chris Takino’s passing which, while being very sad, immediately inspired so many acts of love and altruism. [No wonder you need the Nardil. –ed.]
L: What’s your favorite newish band and why?
J: There is this band, Foals, on the Transgressive label in the UK. I heard some of their new stuff recorded with David Sitek of TVOTR. Really some of the most compelling recordings that I’ve heard in ages. Besides that, I listen to stuff all the time that I get excited about. But if an artist’s name has more than one syllable, I may as well be memorizing the Vedas. I have a shoddy memory for names.
L: Tell me a funny story about Mark Arm.
J: Mark Arm is no laughing matter.
L: Knock knock.
J: Who there?
L: A pile up.
J: A pile up wh…hey!

Feel free to log-in and ask JP any other questions you’d like answered that we may have missed in this quick interview. Sample questions include things like “how much money do you make?” and “when did you lose your virginity?”. Please, ask away!

Thu, August 2, 2007, 1:21 PM | 10 CommentsComment TWEETtweet | SHAREtweet

COMMENTS

Interesting...

to know about the worst thing that ever happened to him and…the one bedroom apartment prize!

:D

Peace,
Rick

www.nistal.info

by Nistal @ August 2, 2007, 7:05 PM

Me MYsELF aND tHe WOrLD

From this interview, you guys seem like the right label to be involved with. Did you ever check out my music? www.myspace.com/citizenvein

Thanks for your time and hope maybe you acually check it out. If you love grunge I think you’re goin to dig this! NEW GRUNGE

Tim Miscavage

by MISCAVAGE @ August 2, 2007, 11:22 PM

Softball questions, L Swain.

Softball!

Dear Jonathan,

Where are all the bodies buried and who are they?

Were u mad when Stone Temple Pilots left to sign with a major label?

Is it true that you have a machine that can block out the sun over Seattle? (Oh, never mind. Thanks, CLOUDS.)

Is “People Who Work Here” a veiled attempt to conduct employee evaluations under the auspices of a “fun” interview, and only later do the subjects discover they’ve been terminated because of indiscreet personal comments? Why or why not?

by Marty Finch @ August 3, 2007, 7:41 AM

Godfater of Grunje

Is Eddie Vetter you’re friend?

What makes you think your so smart?

sign my grunge band?

Love

by Marcy Winterbottom @ August 3, 2007, 11:08 AM

SubPop's current roster

Jonathan,
First off I grew up in Tacoma and got into Sub Pop’s stuff circa 89’ 90’. I remember spending my allowance on the weekends buying SubPop 7 inches and going to shows. It really did seem like a magical time. I think for me what made it so cool was that the bulk (if not all) of your bands were from the Northwest (except the Afghan Whigs). Most everything your label put out was awesome. I’m curious though how many of the bands on your roster today are from the Northwest. I always envisioned SubPop as the premier local label and it having the best local bands. Thanks for your time.

Tonas

by tonas @ August 3, 2007, 1:55 PM

The H is O

The Heat Is On, Poneman.

Any tips for a full-sun herb garden? All kinds of havoc being wreaked on my cilantro and oregano; I just don’t know what to do.

Which of these best resembles your vanity license plate?
a) NGTV CRP
b) HEY LSR
c) Ask my driver, James Mercer.
d) None of the above; I travel by unlicensed hovercraft.

by Marty Finch @ August 3, 2007, 2:16 PM

SJB

Did you know Steven Jesse Bernstein personally ? And if so, what was he really like….

I saw him on one of his bizarre nights opening for Big Black back in the eons…

by darcon @ August 4, 2007, 9:18 PM

YOUR FAB SHAG

OK – 3 quick questions.

1. What’s it like FINALLY having your hairdo come back into fashion?

2. What’s it like having earned the admiration and gratitude of so many bizillions of strangers?

3. Do you ever visit the Lower Hudson Valley, NY? Send bands!

xo
Melanie Rock from the ancient past

by caterpillar @ August 7, 2007, 7:40 PM

The Truth Please...

1. Does Myspace ‘views’ and ‘daily counts’ have any influence to sign or not sign a band to your label?
In other words: Do you give a shit about Myspace when signing a band?

2. With record shops dying like flies: Are you worried about the future of Subpop? It comes full circle, thanks to the invention of downloading.

I seriously hope you consider answering these questions but you probably won’t.

Take Care,
I love the new Comets record.
K.R.

by i'm serious @ August 7, 2007, 9:12 PM

Response

Thanks for writing, people!

I did sort of know Jesse Bernstein. He was a brilliant, passionate, hilarious and unfathomably sensitive individual. Not an easy person to know, per se.

Melanie, how the heck are you?! Still singing?
Hope so.

I don’t worry about the future of Sub Pop. I don’t worry about the future. Worrying never made anything better.

I think that it’s an exciting time to be a musician and a music fan. (I am the latter.) Record labels die just like everything else. When it’s Sub Pop’s time, it, too, will have worms crawl in and out, play pinochle on it’s snout, etc.

But, hopefully, that time is still a while off.

And ALl of the Comets records rule!

Folks, I apologize for being such a lame-o contestant.
Sloth is a heavy burden.
So ’scuse me while I go back to not doing shit.

Love,

by Jonathan Poneman @ August 10, 2007, 6:35 PM
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